Of coating industry follow suit less and less company do not walk into the space blind lane

Published on 2018-06-21

The rate that intervenes as environmental protection is later and later, strength is greater and greater, coating industry is upgrading to industrial transition take positive step. But increase environmental protection newly as more and more paint businesses new-style coating is produced can, agency introduces product of environmental protection coating, coating industry encountered new round of yield that because the enterprise follows suit blindly,brings about can be superfluous worry.

The rate that intervenes as environmental protection is later and later, strength is greater and greater, coating industry is upgrading to industrial transition take positive step. But increase environmental protection newly as more and more paint businesses new-style coating is produced can, agency introduces product of environmental protection coating, coating industry encountered new round of yield that because the enterprise follows suit blindly,brings about can be superfluous worry.

The enterprise took a fancy to the development foreground of artistic painting, but oneself knows nothing about artistic painting however, want to introduce artistic painting product again however. Then, send two technologies personnel to attend the artistic painting inside the industry to groom temporarily activity, the superficial knowledge of construction of a few artistic painting was acquired inside 3-5 day, open artistic painting product line immediately, go to take up office groom oneself agency the construction skill about artistic painting. Such “ make fun of the deliberate that the skill of artistic painting construction of type of short spear ” carries out via rising not only, and the fame that returns painting of meeting finish art to be built in construction domain, the health that affects artistic painting develops, 100 kill and do not have one benefit.

Also the enterprise expresses, “ is staring at the tendercy of big company, product of the what on them, we go up accordingly. Because of them survey passes, know what product makes money for certain good sell. ” and follow suit in these the company is fast follow-up product, below the press hard on that popularizes into quotations field, the product advantage of brand enterprise is very swift by disintegrate, relevant product domain also can appear quickly produce can superfluous situation, then ceaselessly the product is done dead.

In fact, the enterprise follows suit on the product is the dense disease inside coating industry all the time, not exceptional also below the new normal state that environmental protection upgrades. Then everybody sees ” of fire of diatom mud “ go up diatom mud product, see ” of fire of artistic painting “ adds artistic painting product, domain of coating of ability in swimming is everybody wants to divide a cup of a thick soup more. Then all sorts of frying concept, hitchhike; is caught to final what, however what is not perfectness, for no reason took up capital and resource, the long-term development that affects a business does not say, still bring about an industry to produce can superfluous, resource deficient.

And from will look on the other hand, the industry leaves follow suit the space of the enterprise is less and less. Below the setting that upgrades in consumption above all, user more and more apt purchases the coating product that has brand force, spend to the faithfulness of the brand also be in ceaseless promotion, this squashed to follow suit greatly the product channel of the enterprise. Next, product standard also is in coating to be perfected ceaselessly, especially VOC limitation hasten is severe, quickened follow suit the yield of the enterprise can fall into disuse. As we have learned, 2016, only Zhejiang province closes halt about 200 many projects, have 40 among them many produce can the mill of coating of ability in swimming that dimensions is 100 tons only.

Say so, business development can go without shortcut, paint company leaves in environment of new normal state more want recognize oneself dominant position, according to the resources capacity of oneself, will make clear fixed position. This is the quality that a preeminent company must have, because fixed position is the core advantage of the enterprise, also be the worst one situation in brand management. But had made this one step, the figure of whole brand will spread out around this core, from now on the enterprise had mission feeling, also can see the way that oneself did not come to clear more.

Take be followed suit by water lacquer all the time the enterprise regards as follow suit for the morning Yang Shuiqi of the object, since ” of trailblazer of coating of ability in swimming of fixed position “ since, dedicated from beginning to end the research and development at coating of ability in swimming, production, promotion, devote oneself to to be the industry, contribution that brings environmental protection innovation to go up for consumption with the existence of oneself. Holding to such standing fast, return when other company constrained at emulsioni paint domain makes price war, the; on the route that lacquer of morning in relief water already took in research and development of coating of ability in swimming when other company busy move introduces technology of painting of ability in swimming and product when, morning Yang Shuiqi has produced coating of whole ability in swimming equipment perfect, created an industry many the first; is technology of construction of coating of ability in swimming when other company during promotion is pained, lacquer of morning in relief water was finished already in just a little the layout of market of 34 various coating.